Flintstones™ Vitamins are an iconic product found in every home in the US. They’re as rich in nostalgia as they are nutrients, but vitamins have come a long way since they first launched back in the 1960s – and they needed a change.
Over the course of a competitive pitch win, we hit on our insight that growing up is messy (not to mention utterly insane).
Parents and kids alike face a ton of societal pressure, so if we could help normalise being, well, normal, we’d be doing a world of good.
Our platform “Made for real growth” embraces imperfection and not being afraid to f*** up because that’s how we grow!