1. NIKE – FEAR NOTHING
  2. Nike are turning the pre-match arrival into football’s very own runway for the SU25 National Team Kits launch.

  3. With FEAR NOTHING, we transformed the pre-match tunnel into a boundless space for self-expression, turning a moment of anticipation into football’s boldest runway.

    For SU25, working with Free Practice we collaborated to the develop the global creative concept, visual direction, and graphic system to unveil the new National Team Kits Collection, bringing fearless energy and identity to the global game.

    SHOW UP. 
FEAR NOTHING.  
 


  4. Collaborators: Free Practice, Crowns and Owls, Suzy & Leo, AM PM, Everest, Bon Walsh, Marine Gabaut, Mark Mutyambizi,  Shoot Europe.



 

2025