We extended Nike’s technology offering into the world of AR to create an always-on Snapchat filter that let Nike members try on new sneakers without, well, actually trying them on! This allowed members another layer of certainty before adding another pair of shoes to their collection, a win for Nike and members alike.

Based around our concept of the Clubhouse – we invited members to hang out and hear about the latest sneakers weeks in advance – we created a suite of iridescent objects that lived within the shoppable filter, as well as 3D models of exclusive trainers that members could try on before anybody else.