1. NIKE – TRIOMPHE
  2. One word. One legacy. PSG’s first Champions League crown.

  3. PSG’s season was riddled with adversity, from transitional growing pains and marquee departures to European heartbreak. Critics wrote them off before a ball was even kicked. But that’s when the new era rose. A fearless generation stepped up, silenced the doubters, and stormed to the throne. One statement, loud and defiant, was left in their wake: TRIOMPHE.


  4. Collaborators: Wieden + Kennedy & Birth Paris.

 

2025