1. SKODA — NEWSED

  2. SKODA’s used car range are almost as good as new, which left us wondering if the word “used” was fitting for them?

  3. Turns out we couldn’t find a word that suited the used car range, so we went ahead and created our own word: NEWSED - something that is just like new, and practically unused. It went out through press, radio and we even wrote a letter to the Collins Dictionary about it!


2021