- SMITHWICK'S - KEEP IT INTERESTING
Smithwick’s came to us to challenge people to take another look at one of Ireland’s oldest brands. How could we encourage them to keep it interesting?
Smithwick’s is a brand full of character with a sheer abundance of interesting things to say, so the idea was to make stand out designs bursting with character. Drawing inspiration from the way we chat over a pint, the creative uses expressive, hand-lettered typography to create a bespoke tapestry of headlines and showcase Smithwick’s unique brand attitude.